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The above recording is the first 10 minutes of the presentation. The full recording is approximately 1 hour in duration and includes the presenter answering numerous questions asked by ARRM members. If you'd like to watch the full presentation including members' Q&A, you'll need to be a ARRM member. Click the button below to join.

Project EDWARD 2022: A preview of why you need to be involved

Speaker: James Luckhurst, Director of Projects Zero and Co-founder of Project EDWARD

Project EDWARD is the award-winning annual campaign that showcases some of the best work being done around the country to promote an evidence-led, ‘safe system’ approach to road safety – the long-term objective of which is a road traffic system free from death and serious injury.

It was the brainchild of ARRM Fellow, James Luckhurst, and was awarded a Prince Michael of Kent International Road Safety Award in 2018.

Now in its seventh year, the campaign focuses on the five core themes of the safe system:


In 2021, Project EDWARD was supported by Department for Transport, National Highways, Transport Scotland, GoSafe, Association of Police and Crime Commissioners, NPCC, NFCC, UKRoed and RoadSafe in addition to ARRM with personal messages of support sent in by Prince Michael, Roads Minister Baroness Vere and Chief Constable Jo Shiner, the NPCC’s roads policing portfolio holder.

James will be giving us a pre-launch preview of the 2022 week of action scheduled for September, which is set to be the boldest yet, and outline the opportunities for road safety practitioners to share their own examples of good practice in casualty reduction, and to learn from others.

These opportunities are not to be missed – last year the Project EDWARD campaign reached nine million individual social media users, was featured in numerous regional radio and TV broadcasts including BBC and ITV, and generated over 150 pieces of national and regional online news coverage.

With an even bigger programme in 2022, if you want to promote the good work you’re doing to improve road safety and reduce casualties, then you need to be involved in Project EDWARD.


About James Luckhurst

James is a communications expert who put his expertise to good use by developing what has become one of the most effective road safety campaigns in the country. He is editor for Good Motoring, the members' magazine for GEM Motoring Assist, and also media and communications adviser at UKROEd, the organisation overseeing NDORS courses for traffic offenders.


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