COMING UP:

THURSDAY 16TH MAY 2024 @ 11am

Co-Pilot: the essential new road safety resource plug-in

James Evans, Founder and CEO of Co-Pilot (Also Founder and MD of FirstCar)

Co-Pilot is the essential plug-in for any organisation involved in reducing the number of people killed and injured on the roads. James describes it as the Netflix or Disney+ of the road safety world. The idea that organisations that want to reduce road risk pay a small amount of money each year to access a vast library of high-quality content, which is constantly growing and refreshing.

This model works particularly well when you need access to a wide variety of content. Let’s face it - every road user is different, so you might need hundreds, if not thousands, of knowledge, skill, and attitude nudges to achieve effective, widespread, sustained behaviour change.

In short Co-Pilot is:

• A shared library of 'high-quality educational interventions, training and publicity assets created by experts in behaviour change science and nudge theory
• A road safety networking community, training centre and library
• Deployment-ready across multiple platforms for generic or targeted engagement
• Designed to improve knowledge, skill, attitude and perceived control
• Fully customisable with co-branding and messages

And for those organisations who are actively working on Vision Zero, Co-Pilot offers a road user facing dashboard to help drive public support for the most important journey – the one toward Zero.

James will talk us through what resources are available, how they are used, and how successful they can be at changing driver attitude and behaviour.

About James Evans

Over the past 20 years in the road safety sector, James has created and developed dozens of highly successful resources and interventions, including the UK’s first virtual reality road safety film and FirstCar, which reaches 1.8 million new drivers each year through driving examiners. Co-Pilot is the culmination of these years of experience and a firm belief in the benefits of collaboration and sharing.